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Wooden Structure

case study 01
Origin of MyMarketing

MyMarketing is a proprietary corporate web portal for clients to access free, relevant and timely social media elements for the enhancement of their business' digital presence. Its existence wouldn't have been possible without the success of a monthly newsletter that populated contact information and photos, saved the documents as single PDF files with unique filenames and were digitally distributed via email.

 

I worked closely with a programmer to develop a simple javascript that exported the data merge InDesign template as the individualized newsletters and together we created an intranet web portal for ease of distribution to the 250 plus subscribers each month.

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01 : the beginning

preferred client update newsletter

  • Directed to streamline newsletter process time

  • Worked with a programmer and IT staff to develop scripts and intranet pages that automated key tasks

  • Able to decrease the development time 75% 

02 : testing the waters

seasonal posts

  • Newsletter automation was successful and produced usage momentum ideas

  • Myself and management recognized potential uses from this system to improve efficiency, increase service offerings and add new products such as automated listing posts and industry/event poster ads​

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Seasonal MyMarketing Posts Mock.jpg

03 : what else can we do?

team work makes the dream work!

We launched a section within the MyMarketing portal that pulls MLS data into a suite of 4-6 branded social media posts and a printable feature sheet

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  • From feedback by stakeholders, the programmer and I modified and diversified the products such as: adding a second suite, the inclusions of co-branding, fully customized suites, the addition of Adwerx ad templates, multiple property images, land and commercial data pulls, and alternate media size options

  • A large percentage of clients continue to use the posts daily/weekly for their social media presence

02 : the test posts

seasonal posts

Each stage of success produced forward momentum and the recognition of new uses for that same system to create effiecencies, new product and services where did it take us...

  • infor

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  • info

Seasonal MyMarketing Posts Mock.jpg
IMG_4771.JPG

01 : the beginning

preferred client update newsletter

  • Directed to streamline newsletter process time

  • Worked with a programmer and IT staff to develop script for exporting as individual files

  • Able to decrease the development time 75% 

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